myCEknowhow: Consumer Resources and Buying Guides

CEA also provides CE education for consumers through myCEknowhow.com, featuring a series of interactive buying guides for popular CE categories including DTV, audio, digital imaging and MP3 players. Developed in partnership with CNET.com, the buying guides are designed to educate customers on CE products before they even enter the store. With myCEknowhow, CEA hopes to educate buyers, ease consumer confusion about technology, and lessen returns by providing comprehensive information in an understandable and entertaining format.